The Packaging Dilemma for Businesses
Businesses today face increasing pressure to adopt eco friendly packaging solutions that address environmental concerns. However, many packaging options marketed as "eco-friendly" fail to address the core issue: persistent microplastics that form when plastic escapes containment into the environment.
The Global Plastic Waste Problem
Only ~9% of global plastic waste is recycled; the rest is landfilled (~50%), incinerated (~19%), or mismanaged (~22%). This imbalance leads to millions of tons of plastic entering natural ecosystems annually. When traditional plastic escapes waste management systems, it can persist for decades as microplastics.
What Makes a True Eco Friendly Packaging Solution?
A genuine eco friendly packaging solution must:
- Prevent the formation of persistent microplastics when packaging escapes containment
- Maintain full functionality and performance during normal use
- Be recyclable when properly disposed
- Be scientifically verified through independent testing
- Comply with regulatory standards for food-contact applications
The Business Opportunity
Companies that adopt packaging solutions scientifically verified to prevent persistent microplastic formation can differentiate themselves in the market while addressing genuine environmental concerns.